Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Media Relationship including media relations strategy, also activities plan and execution.
Brand Development
A brand is a company's most valuable asset. ALVA MANAGEMENT Branding Services help companies identify, develop, organize, and promote a differentiated corporate or product identity.
A brand is not simply a logo. Instead, the most valuable brands marry aspirational positioning with consistent communication to produce long-term value.
Event Management
Tradeshows and exhibition are the most important marketing tool for merchant. ALVA MANAGEMENT understands that successful publicity at tradeshows and exhibition is essential to success.
So our service here includes understanding of the product and market before we actually prposed an event idea.We want the guarantee the proposed event would have a positive feedback.
服务项目
媒体关系
针对多级别、多方向的媒体工作者，进行信息沟通、观念分享和关系维护。媒体关系策略规划，媒体活动规划与实施 ，媒体关系/新闻稿件。除此之外，也会为客户安排最合适的广宣管道。
品牌/行销管理
直接面向最有价值的受众群，设计针对性的沟通内容和形式，建立双向互动的沟通，产生销售机会，良好的建立品牌形象。服务包括行销策略规划，推广，营销策划，品牌传播，企业形象传播管理。
活动管理
从精彩的活动创意，到精细的项目管理，让活动成为舆论关注的中心或销售的集中地。其中包括新闻发布会策划与实施，研讨会及展示活动策划与实施，各类促销活动规划与实施，活动策划，活动管理。
